Magath enables the business by improving the quality of service is IT enabled services. ITES is the acronym for the term “IT Enabled services”. Essentially, IT enabled service has the following structure:
The most important aspect is the Value addition of IT enabled service. The value addition could be in the form of – Customer relationship management, improved database, improved look and feel, etc. The outcome of an IT enabled service is in the two forms:
Direct Improved Service
Indirect Benefits.
Whereas direct benefits can be realised immediately, indirect benefits can accrue over a period of time, and can be harnessed very effectively, if planned well upfront.
IT Enabled services (ITES), also called web enabled services or remote services or Tele-working, covers the entire gamut of operations which exploit Information Technology for improving efficiency of an organization. These services provide a wide range of career options that include opportunities in call Centers, medical transcription, medical billing and coding, back office operations, revenue claims processing, legal databases, content development, payrolls, logistics management , GIS (Geographical Information System), HR services, web services etc.

What is the Key IT enabled Services?
The key IT enabled services are:
Call Centers
Electronic Publishing
Medical Transcription
Data Centers
GIS Mapping
Portals
ERP (Enterprise Resource Planning)
Knowledge Management & Archiving
Technologies involved
For each service, there are two types of technologies involved:
Enabling technology
Communication.
The enabling technologies are those technologies which allow the IT enablement. For e.g. in the call centers they are – CTI (Computer telephony integration), CRM (Customer Relationship Management), etc. The communications allow the IT service to be delivered through a new channel – Telephone, IP, VoiP (Voice over IP: Voice over Internet Protocol), Satellite based transmission, etc.
The combination of the correct technology and the communication channel brings about very high degrees of improvement in the service quality.
The Deployment Issues
Whearas the growth is high, and the prospects are enormous, there are many deployment issues for stablishment of IT enabled services.
High Capital Investments
High Volume Transactions
Continuous Business Availability
Time Turnaround
High Communications cost
Lack of trained and reliable resources
Role model/Guide or Help to start-ups
Possible SME implementation of IT enabled services
Some of the possible implementation of IT enabled services in SME’s (Small & Medium Enterprises) are:
Joint Marketing Programs
Common Helpdesk
Portal for Electronic distribution
Telemarketing
Directory Enquiry system.

Favored Application Areas
The favored application areas are areas where there is huge amount of data that needs to be processed and utilized for delivering the results, or the data is the outcome of the service. In all cases, without use of IT the task would otherwise be unmanageable. Some of the most important areas where IT enabled services can be deployed are:
Telemarketing
Helpdesk
Customer Support Centers
Data Ware House
Transcription Centers
GIS Mapping for Transport tracking
Information Technology Enabled Services includes services like the following –
Animation
Business process outsourcing
Back office operations
Collection services
Customer care
Interaction services
Data digitization
Digital content development
Website services
Transcription services
Translation services
Remote education
Market research
Legal databases